The Truth about Aged Leads

When it comes to online lead generation companies there is a plethora of outlandish, foolhardy, and sometimes outright incorrect information. And when it comes to top of aged debt leads and aged mortgage leads that level of misinformation gets ratcheted up to astronomical levels. Within an industry that is chock-full of every type of conceivable customer data, one must consider that most, if not all of this data was collected from consumers who at one point in time were interested in some type of product or service be it credit repair or loan modification leads. The reality is that the pace of the internet age sometimes brings forth the possibility that some unsuspecting person enters their information on a website and within 1 hour is being bombarded by every call center north of the border and then some.

Probably the largest and most widespread misconception about aged debt and mortgage leads are that these leads are outright bad leads that are purchased by unscrupulous business owners by the boatload for pennies on the dollar and thrown to the wolves on their sales floor. And while internet lead providers who provide aged debt leads no different than your local car mechanic in that some are fantastic while others aren't to be trusted, it is the same premise in that there are good and bad people in all professions.

When it comes to online lead generation and lead generation companies there is basically a consistent model no matter what type of lead with which your are dealing. Be it mortgage, real estate, nutritional supplements or online credit repair leads; the same basic formula for lead generation remains the same. The lead is generated using any number of ways. While in the pre-internet age it may have been tv commercials or 3 by 5 cards contest promotions handed out at sporting events, today it is generally handled via internet landing pages or affiliate style marketing. No matter how the lead was garnered and no matter if it is an aged lead or an exclusive lead, the tried and true sales axiom is that the longer it takes to touch the lead, the lower the chance of success in terms of closing or selling that lead. Much like fishing, the longer your bait sits in the water, the less effective it becomes. and leads are no different.

Therefore, at some point, an exclusive lead that hasn’t been touched for any number of reasons gets cast aside as garbage, never to be contacted again. But lets think about the factors behind the so called garbage lead theory. A person may have requested information; but left town on business or called away on emergency. A person may have genuinely be interested in that service but was turned off by being called 10 times in a 2 hour span. That then "exclusive or fresh mortgage lead"may not have been touched at all and simply fell through the cracks. There are number of reasons an online business lead may not have been converted in the first week, but that doesn't necessarily mean the lead can never be converted.

When it comes down to it there are so many factors the dictate why someone buys a product or service, it is foolish to think if a person doesn't buy on Monday that they wont buy on Tuesday. It would be akin to a pitcher in baseball throwing the same pitch each and every time and wondering why he was failing on the mound. Different people require different strategies at different times. Aged mortgage leads, for instance, are at times the best bargain for your sales department in that aged leads can be had for a fraction of the price of an exclusive lead. And while we hate to use the term “churn and burn,” the process of elimination and the time frame upon which the lead was last contacted could stack the deck in the favor of your business floor.

Do you have any aged leads success stories? We would love to hear about it! Feel free to comment on this blog post.  

There is an old axiom in the print journalism industry, or what remains of it, that went something to the tune of “if it bleeds, it leads.” Basically this meant that the headline for the days paper should be something related to the human condition as opposed to intangible. The headline of “Congress looks to Raise Capital Gains Rate” will always run behind that of “Fiery Inferno Leaves Family Homeless." It may be cruel but it is an abject truism that people are more drawn to what happens to others than that of arguing a hypothetical premise or intangible idea.

What does this have to do with Online Lead Generation, mortgage leads, or credit repair leads, and exclusive business leads you may ask? In short- it has plenty to do with it in that selling debt consolidation or loan modification has nothing to do with paying off bills or changing the terms of a mortgage; it has everything to do with how someone benefits from completing a debt consolidation program and how someones life is made better by going through a home loan modification program. Often times we confuse what our service is with how our services benefits others.

With that in mind we thought we would offer up this weeks Findmyleads blog towards tips geared to ACTIVELY engaging a prospect into conversation about your product or service thereof as opposed to simply throwing out a blanket phrase and hoping it sticks. Debt consolidation leads are much more then the tools of the trade; they are people and customers looking for a life changing service that will offer some small glimmer of hope that life after interacting with your company will be better then it was before. 

Debt Consolidation- Why ask “are you looking for debt consolidation information?” when you can ask “Are you feeling overwhelmed trying to make ends meet?” People looking for debt consolidation are over whelmed and bringing out the distress early is the key to getting the next stage of discussion. Remember-its not simply simpliflying and streamlining budget; its offering a finish line where a potental clients life invariably will be improved after using your service. 

Mortgage Leads- Why ask “are you looking to do a loan modification” when you can ask “do you think you are paying far too much on your home mortgage?” Once again there is no shortage of news about real estate interest rates and almost everybody these days knows someone who has gone through short sale or foreclosure and heard the stories about saving money through refinancing or a loan modification. In this case it is not simply a mortgage lead; it is the chance at letting a homeowner keep and stay in their home. 

Credit Repair- Why ask “are you looking to get into a credit repair program” when the better question is “do you know that people with bad credit scores pay thousands if not 10's of thousands more in high interest rates?” Once again if there were no downside to having bad credit no consumer would care-but given the number of people with bad credit who realize the dangling carrot impossible to achieve be it those wanting a car, a home, etc etc the idea of pitching credit repair leads isnt simply a matter of getting a higher credit score as much as it is the higher standard of living that comes with the higher fico score. 

Once again the question is designed to engage and lead the prospect into the next round of conversation. People will not buy from people they do not like or do not trust and without getting to the next layer of conversation those two issues will never be effectively addressed. Simply offering a blanket phrase of your service having an effective sales floor is turning those prospects whom are on the fence into those prospects whom are buying your product or service. And without question exclusive business leads will give you a great chance of converting a prospect into a customer; but actively engaging the prospect will raise your chances no matter what the lead quality may be. 

Typically when we talk about high volume call centers we tend to think about cubicles and desktop phones. But as with all things technology nothing survives in a vacuum and the advances in technology have changed the parameters by which our business operates no matter what type quality internet leads we are using. With Smart Phone, Blue Tooth, and VOIP/Soft Phone technology the rules of the call center game have changed drastically. And while the old school call center managers may be hesitant to embrace these changes the facts are they open up a whole new world for call center functionality not to mention a plethora of resources to measure performance and profitability. Lets Examine the differences between old school call centers and tech savvy call centers can be best illuminated as follows.

Old School- Performance was measured by visually seeing how often a representative was at their work station and counting their sales/enrollments at the shifts end.

New School- Performance can be measured remotely and every single workstations dial out and talk time can be measured to the second while, as a manager, you are actually in the field signing up new clients. You can even track your online business leads conversion rate to even the most minute of data.

Old School-Day Planners, 12 Month Wall Calendars, and lots and lots of Sticky Notes, and leads distributed via index cards

New School-Smart Phone not only has every hour of your schedule accounted for but can play specific ring tones that alert your immediate tasks in all sorts of creative ways. Be it an screen pop up, vibration, or Ring Tone that plays Another One Bites the Dust; your calendar chock full of activities has never been as easily accessible. Credit Repair Leads distributed via online CRM platform. 

Old School- Important information was stored on computer and any file that contained some needed tidbit of information was retrieved by calling back to the office and having a subordinate get it for you.

New School-Your office computer is completely on line 24/7. Your desktop in the office is your desktop in the field. You need a file or looking for internet mortgage leads? Log in while at Starbucks and get what you need when you need it. Cloud technology has made this aspect of day to day business even more tangible and practical for a myriad of benefits.

What is amazing in this regard is that we are just scratching the surface in terms of tangible resource utilization across the spectrum for any business tool you could ever want, need, or dream of. You now can attend juniors little league without missing a beat as to what is happening back at the call center. You can buy a new batch of exclusive leads while waiting in line at Redbox. Of course this may be a blessing and a curse- if you are sitting on a lanai in Maui sipping Pina Coladas do you really want to be considered with employee #192-827 having a substandard call contact rate?

Continuing our two part series of small business tips and tricks for 2012...

 

Reopen discussions with current vendors as well as potential future vendors regarding the costs of their products or services. In today's economy your vendors are experiencing the same fiscal reality as your business. We at FindmyLeads.com know very and have first hand experience as your #1 source for exclusive leads that simply opening the negotiation door to discuss option towards getting a better deal on goods and services will and can save your bottom line. Sure negotiation is an art unto itself but as we have experienced time and time again the old cliche of “ask and you shall receive” is far more tangible then you think. Vendors want your business-and your dollars and they will, in most cases, bend over backwards to keep you and your costs reasonable.

 

 

 

 

Focus on outgoing costs for Marketing and perform a cost benefit analysis. While running ads in the Yellow Pages was the only game in town a few years ago that bird has flown. Reconsider your marketing costs as what used to be tried and true may now be yesterday's news. Of better news is the fact that there are better and cheaper way of marketing and many low cost marketing tools can bring a far better ROI. FindmyLeads.com offers exclusive leads and semi exclusive leads and have fully taken ad




vantage of the technology revolution. Between social media and other technology driven marketing options your name has never been as easy to advertise on a shoe string budget then any time in history.

 

Time is money and while there are many small tasks you can do are the necessarily the tasks that are maximizing your time? We can provide Internet Mortgage Leads to your door thus letting you focus on other business needs. We talked about cost benefit analysis and if these small tasks are taking away the time you could be bringing in new accounts on board thus boosting your revenue. Stop trying to be a one person wrecking crew and running every aspect of your business. Delegate minor tasks and chores to others so you can focus on growing your business.


We speak of running lean and mean and often times this means being locked into long term contracts. The Business world is fluid with a constant ebb and tide of costs and rates. Being locked into a long term deal when there is a high likelihood that same cost or service may be offered cheaper within months is an equation of failure no matter if you are talking about office supplies or Credit Repair Leads. Referring back to the previous item of other businesses wanting and fighting for your dollars-many companies offer discounts for new customers and given the furious competition between those companies playing one against the other can often bring your operating costs down. Think of your mobile phone provider-there are companies offering unlimited minutes and data for a fraction of the costs offered not 12 months ago. In another year they will probably be cheaper yet-barring the costs being too good to pass up try and avoid any long term contract in which you are uncertain of.

Continuing our two part series of small business tips and tricks for 2012...

 

Reopen discussions with current vendors as well as potential future vendors regarding the costs of their products or services. In today's economy your vendors are experiencing the same fiscal reality as your business. We at FindmyLeads.com know very and have first hand experience as your #1 source for exclusive leads that simply opening the negotiation door to discuss option towards getting a better deal on goods and services will and can save your bottom line. Sure negotiation is an art unto itself but as we have experienced time and time again the old cliche of “ask and you shall receive” is far more tangible then you think. Vendors want your business-and your dollars and they will, in most cases, bend over backwards to keep you and your costs reasonable.

 

 

 

 

Focus on outgoing costs for Marketing and perform a cost benefit analysis. While running ads in the Yellow Pages was the only game in town a few years ago that bird has flown. Reconsider your marketing costs as what used to be tried and true may now be yesterday's news. Of better news is the fact that there are better and cheaper way of marketing and many low cost marketing tools can bring a far better ROI. FindmyLeads.com offers exclusive leads and semi exclusive leads and have fully taken ad




vantage of the technology revolution. Between social media and other technology driven marketing options your name has never been as easy to advertise on a shoe string budget then any time in history.

 

Time is money and while there are many small tasks you can do are the necessarily the tasks that are maximizing your time? We can provide Internet Mortgage Leads to your door thus letting you focus on other business needs. We talked about cost benefit analysis and if these small tasks are taking away the time you could be bringing in new accounts on board thus boosting your revenue. Stop trying to be a one person wrecking crew and running every aspect of your business. Delegate minor tasks and chores to others so you can focus on growing your business.


We speak of running lean and mean and often times this means being locked into long term contracts. The Business world is fluid with a constant ebb and tide of costs and rates. Being locked into a long term deal when there is a high likelihood that same cost or service may be offered cheaper within months is an equation of failure no matter if you are talking about office supplies or Credit Repair Leads. Referring back to the previous item of other businesses wanting and fighting for your dollars-many companies offer discounts for new customers and given the furious competition between those companies playing one against the other can often bring your operating costs down. Think of your mobile phone provider-there are companies offering unlimited minutes and data for a fraction of the costs offered not 12 months ago. In another year they will probably be cheaper yet-barring the costs being too good to pass up try and avoid any long term contract in which you are uncertain of.