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Legal Tech TradeShow

FindMyLeads.com; Cherry Picked Online Leads

by FindMyLeads 2012-05-01 09:14

 

 

Many have asked us what types of leads we offer at FindMyLeads.com, and usually, we like telling those people that we deal in just about everything.  The real answer is not much different, as we serve those looking for legal leads, to all the way to travel leads by getting them the highly targeted, fresh, and then further cherry-picked leads possible, regardless of the area in which the leads are being bought.  However, that is still a pretty vague idea that does not really tell much about what FindMyLeads.com has to offer.

 

If you had to choose three themes for our business, our primary areas for selling leads are in the Finance, Legal, and Business areas.  Those looking for legal leads tend to be lawyers or those looking to employ a lawyer, obviously, while Finance would cover areas like debt consolidation leads.  Business, on the other hand, could be anything from travel to business capital leads, which in and of itself is an extremely broad range, and yet, it outlines how things are structured pretty well.  However, most people are interested in how we can get them high quality leads, rather than the general idea of the areas we service.

 

Our online legal  leads are aimed at helping both the newly-graduated attorney establish himself in a struggling job market and industry, while also meeting the needs of the grizzled veteran of the courtroom with years of experience under his belt.   Additionally, we have attorney leads and lawyer leads that are optimally targeted for those who are actively searching for those services--something that saves both of you time and a tremendous amount of hassle.  Rather than doing all the research necessary for either of you, such as finding a client and finding an attorney that is best able to handle the needs that a potential client may have (respectively), relying on our tried and true methods for getting you a higher volume of sales is a far bigger time and money saving endeavor.

 

For those looking for prepaid legal leads to sell their services to, this is a far more beneficial strategy than contacting people who, for all you know, were just looking to get their sink unclogged.  That's the method that many other lead sales sites use:  sell a bunch of random leads, and throw them at the buyer, as one is bound to work out eventually.  But do you want to spend all your time chasing down second mortgage leads that might also happen to be interested in legal services, or those who have explicitly said, "Yes!  We want prepaid legal services"?  Put that way, the mortgage leads guy looks a lot less enticing--at least for now.

 

There's no shortage of people looking for divorce these days, which makes finding divorce leads and child support leads relatively easy to find.  However, haphazardly calling every person in the hopes that they will feel comfortable enough with you upon first impression to schedule an appointment to overlook his or her divorce proceedings is an outrageous expectation, and no one can really be surprised when the results end as such.  Chances are, that is not an area that most people are excited to dive into, either.  After all, many people are hesitant to even talk to someone they do not know on the telephone, let alone solicit and try to persuade someone going through as difficult an experience as divorce.

What about the guy looking for help getting his mortgage leads that we mentioned earlier--surely there is a way we can help him, right?  We absolutely can, but we have far more to offer than just simple mortgage leads, such as loan modification leads, to make the process a bit easier and maybe even open doors to opportunities that the person hadn't considered or even knew were available to them.  Many people today are trying to scrounge up money where they can, and any chance to get their feet in the door to make something happen is usually a fair bet, regardless of the market in which they are shopping for leads.

 

Some people might try to skate aroundtheir financial issues, though, and that usually ends up two ways when it goes bad.  Usually, this is either joining the ranks that make up the credit repair leads, or joining those who tried to get the best of Uncle Sam and are now making up the ranks of the tax leads because of back taxes.  On the other hand, everyone makes mistakes, and everyone should be entitled to the opportunity to do the right thing and amend the mistakes that landed them into the positions they now sit.  Making that option available to someone can be their lifeline, and when you are also able to benefit from it, then all the better.

 

Real estate leads are one commodity that have been particularly fruitful for those seeking our help in improving their business.  With a market that seems to be going through every hardship imaginable, we know just how important those leads are to getting you through, and how rare the truly good leads actually are.  The good news is there are more people willing to jump back into the market given the all time historic low interest rates in conjunction with the low prices of housing in today’s market. There is still money to be made in real estate for those who know the right way to find and close prospects for real estate leads.

 

Finally, we have insurance leads that are targeted for those who are looking to buy an insurance policy, rather than being coerced into buying one.  The difference between a good sales lead and a bad one is that a good sales lead will essentially do the work for you.  There is little effort involved.  With the legal requirement being almost universal (in the case of auto insurance), there should be plenty of leads to choose from.  Luckily, we've done the hard part for you already, and chose only the freshest, cherry-picked and targeted leads possible.

 

 

 

 

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Mortgage Leads; Driving the Industry

by FindMyLeads 2012-05-01 08:24

 

Those looking for mortgage leads have plenty to choose from these days.  With mortgage rates the lowest they have been in years, now is the perfect time for most people who are able to get a mortgage to take the plunge and go through with the deal.  Why are they so plentiful and so low right now, though?

 

Europe's economy has been in shambles for a few years now, and as a result, global markets are less than enthusiastic about how that situation will play out.  Combined with the already poor housing markets here and the foreclosure rates in the US, mortgage leads are becoming abundant as mortgage companies understand that people are in desperate need of help, and many do not have the means to make that a reality without help from those companies.  The effect of this is that many now have access to the means of getting the money they need to survive for the here-and-now.

Given this huge number of available leads, one would imagine that buying productive leads is now a simple task, but many are still having difficulty.  Our internet mortgage leads at FindMyLeads.com are cherry-picked, fresh, targeted leads, meaning that the yields obtained from us are set up to offer you the best returns for your investments.  Invariably, the majority of leads do not result in a sale, but that is to be expected.

A lot of companies opt not to do any of this with their online mortgage leads, instead choosing to take an albeit cheaper route that ultimately costs the buyer more money in the long run.  Even though the lot may appear cheaper, the fact that so many leads ultimately end in failure means that you are paying more for each successful sale.  With lots assembled using our techniques, not only does each lead end up costing less in a success versus failure analysis across the lot, but more sales means more money overall.  Two ways to reduce costs means that, although the upfront costs may be more, the final result is a much more profitable one.

By using only targeted mortgage leads, we know that the leads we provide you are specific to mortgages, rather than leads assembled haphazardly.  Cherry-picking leads within the targeted leads means we gather only the ones most likely to result in a sale for you and your business.  Most importantly, though, is that all our leads are fresh.  Someone looking to take out a mortgage a year ago probably are not looking to do so now; they either got their mortgage already, or they are no longer interested.  Old leads are bad leads, and we do not deal in old leads.

Because of this combination in factors, FindMyLeads.com has made it easy for those looking for new mortgage leads to have a far higher success rate with their leads.  Finding those leads is not the problem, as the huge influx from the poor economy has made them more than plentiful, but instead it is finding the right leads. 

 

 

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Merchant Account Leads and Information; Merchant Account 101

by FindMyLeads 2012-05-01 06:58

 

 

 

The economy has been in dire straits for some time now.  In the context of how this effects our current business climate, businesses are doing everything they can in order to get by. For businesses without an internet presence, establishing one now is more important than it ever has before.  However, for most businesses, that means obtaining a merchant account, and subsequently, merchant account leads.  If this sounds like a daunting task, though, do not be alarmed--it is actually more of an inconvenience rather than a real obstacle.

The purpose of establishing a merchant account and buying merchant account leads is to be able to use credit card payments.  Obviously, especially if your business deals with manufactured goods, this should be an essential element of your web presence.  Although your company can operate a website without an ecommerce element, it is doing yourself and your business a disservice by not including this simple step in setting up a website.  After all, your potential customers are already there--it's just one more step for them to buy directly from your site.

But what does a merchant account actually do?  What is the process and how does it work?  A merchant account is set up through a bank or processing organization.  One of the primary reasons for doing this is for security when submitting the information over the internet, but it also verifies the cardholder's address, which is an additional step to prevent fraud.  Once this is verified, the amount being exchanged is transferred to the merchant account.  From there, the merchant account transfers the amount to the business or person.  So, in essence, a merchant account acts as an intermediary or middleman.  Merchant account leads are then used to store customer information so that future deals and opportunities can be presented to them, thereby perpetuating sales and the customer-business relationship.

Merchant account leads are the bread and butter to increasing your sales.  Keeping these leads, and better yet, buying merchant account leads, keeps the doors of communication open between you and your customers, and establishes new ones.  It is one part transaction service, another part advertising and marketing method.  Using highly targeted leads, as one would imagine, yields far higher sales ratios because of the specificity associated with the acquisition.  Imagine trying to sell your boutique candles to an auto repair company, and it quickly becomes apparent how important having specific, targeted leads is to your business.

Beyond mere targeted and specific merchant account leadsFindMyLeads.com cherry-picks those leads to provide the highest amount of sales possible from a given lot.  Instead of sorting through your lot, we do the process for you.  It might sound like a costly addition, but the reality is far from it.  Rather, by saving the time needed to go through each lead, you also save money.  When you combine all of these elements into a single comprehensive merchant account strategy, your days of trying to keep your head above water in the current business climate will give way to dancing on the surface.

 

 

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Online Lead Generation; Treating Aged Leads with Respect

by Scott Cahill 2012-02-10 09:09

The Truth about Aged Leads

When it comes to online lead generation companies there is a plethora of outlandish, foolhardy, and sometimes outright incorrect information. And when it comes to top of aged debt leads and aged mortgage leads that level of misinformation gets ratcheted up to astronomical levels. Within an industry that is chock-full of every type of conceivable customer data, one must consider that most, if not all of this data was collected from consumers who at one point in time were interested in some type of product or service be it credit repair or loan modification leads. The reality is that the pace of the internet age sometimes brings forth the possibility that some unsuspecting person enters their information on a website and within 1 hour is being bombarded by every call center north of the border and then some.

 

Probably the largest and most widespread misconception about aged debt and mortgage leads are that these leads are outright bad leads that are purchased by unscrupulous business owners by the boatload for pennies on the dollar and thrown to the wolves on their sales floor. And while internet lead providers who provide aged debt leads no different than your local car mechanic in that some are fantastic while others aren't to be trusted, it is the same premise in that there are good and bad people in all professions.

 

When it comes to online lead generation and lead generation companies there is basically a consistent model no matter what type of lead with which your are dealing. Be it mortgage, real estate, nutritional supplements or online credit repair leads; the same basic formula for lead generation remains the same. The lead is generated using any number of ways. While in the pre-internet age it may have been tv commercials or 3 by 5 cards contest promotions handed out at sporting events, today it is generally handled via internet landing pages or affiliate style marketing. No matter how the lead was garnered and no matter if it is an aged lead or an exclusive lead, the tried and true sales axiom is that the longer it takes to touch the lead, the lower the chance of success in terms of closing or selling that lead. Much like fishing, the longer your bait sits in the water, the less effective it becomes. and leads are no different.

 

Therefore, at some point, an exclusive lead that hasn’t been touched for any number of reasons gets cast aside as garbage, never to be contacted again. But lets think about the factors behind the so called garbage lead theory. A person may have requested information; but left town on business or called away on emergency. A person may have genuinely be interested in that service but was turned off by being called 10 times in a 2 hour span. That then "exclusive or fresh mortgage lead"may not have been touched at all and simply fell through the cracks. There are number of reasons an online business lead may not have been converted in the first week, but that doesn't necessarily mean the lead can never be converted.

 

When it comes down to it there are so many factors the dictate why someone buys a product or service, it is foolish to think if a person doesn't buy on Monday that they wont buy on Tuesday. It would be akin to a pitcher in baseball throwing the same pitch each and every time and wondering why he was failing on the mound. Different people require different strategies at different times. Aged mortgage leads, for instance, are at times the best bargain for your sales department in that aged leads can be had for a fraction of the price of an exclusive lead. And while we hate to use the term “churn and burn,” the process of elimination and the time frame upon which the lead was last contacted could stack the deck in the favor of your business floor.

Do you have any aged leads success stories? We would love to hear about it! Feel free to comment on this blog post.  

 

 

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The Blessings(and Curses) of Call Center Tech

by Scott Cahill 2012-01-21 04:07

 

 

Typically when we talk about high volume call centers we tend to think about cubicles and desktop phones. But as with all things technology nothing survives in a vacuum and the advances in technology have changed the parameters by which our business operates no matter what type quality internet leads we are using. With Smart Phone, Blue Tooth, and VOIP/Soft Phone technology the rules of the call center game have changed drastically. And while the old school call center managers may be hesitant to embrace these changes the facts are they open up a whole new world for call center functionality not to mention a plethora of resources to measure performance and profitability. Lets Examine the differences between old school call centers and tech savvy call centers can be best illuminated as follows.

Old School- Performance was measured by visually seeing how often a representative was at their work station and counting their sales/enrollments at the shifts end.

New School- Performance can be measured remotely and every single workstations dial out and talk time can be measured to the second while, as a manager, you are actually in the field signing up new clients. You can even track your online business leads conversion rate to even the most minute of data.

Old School-Day Planners, 12 Month Wall Calendars, and lots and lots of Sticky Notes, and leads distributed via index cards

New School-Smart Phone not only has every hour of your schedule accounted for but can play specific ring tones that alert your immediate tasks in all sorts of creative ways. Be it an screen pop up, vibration, or Ring Tone that plays Another One Bites the Dust; your calendar chock full of activities has never been as easily accessible. Credit Repair Leads distributed via online CRM platform

Old School- Important information was stored on computer and any file that contained some needed tidbit of information was retrieved by calling back to the office and having a subordinate get it for you.

New School-Your office computer is completely on line 24/7. Your desktop in the office is your desktop in the field. You need a file or looking for internet mortgage leads? Log in while at Starbucks and get what you need when you need it. Cloud technology has made this aspect of day to day business even more tangible and practical for a myriad of benefits.

What is amazing in this regard is that we are just scratching the surface in terms of tangible resource utilization across the spectrum for any business tool you could ever want, need, or dream of. You now can attend juniors little league without missing a beat as to what is happening back at the call center. You can buy a new batch of exclusive leads while waiting in line at Redbox. Of course this may be a blessing and a curse- if you are sitting on a lanai in Maui sipping Pina Coladas do you really want to be considered with employee #192-827 having a substandard call contact rate?

 

 

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